Privacy Policy

Who We Are

This website is operated by Sonic Alchemy.

Our website address is: https://sonicalchemy.it

For questions about this Privacy Policy or how your personal data is handled, you can contact us at:

Email: info@sonicalchemy.it
Website: https://sonicalchemy.it

For the purposes of data protection law, Sonic Alchemy is the data controller for the personal data collected through this website, unless otherwise stated.

What Personal Data We Collect

We may collect personal data when you visit our website, complete a form, make an inquiry, book a service, apply for a retreat, purchase a product or service, create an account, leave a comment, or communicate with us directly.

This may include:

• your name
• your email address
• your phone number, if provided
• billing and payment-related information
• booking or service details
• project, music, retreat, lesson, or studio inquiry details
• messages or notes submitted through forms
• account information, if an account is created
• technical information such as IP address, browser type, device information, and website usage data
• cookie and tracking preferences

We only collect information that is necessary for the purpose for which it is requested.

Contact Forms, Applications, and Inquiries

When you submit a contact form, application form, booking request, lesson inquiry, mix/master inquiry, retreat application, or similar form on this website, we collect the information you provide so that we can review your request and respond appropriately.

This may include your name, email address, phone number, project details, music-related information, service preferences, dates, accommodation needs, and any other details you choose to include.

We use this information to:

• respond to your inquiry
• assess whether a service, retreat, booking, or project is suitable
• communicate with you about your request
• provide pricing, availability, or next steps
• manage bookings, applications, and client relationships
• maintain appropriate business records

Submitting a form does not automatically subscribe you to marketing communications unless this is clearly stated and you have given consent where required.

Bookings, Purchases, and Payments

If you book a service, purchase a product, reserve a retreat, pay for lessons, order mixing or mastering services, or make another purchase through the website, we may collect the information necessary to process and manage that transaction.

This may include:

• name
• email address
• billing address
• order details
• service selected
• booking details
• payment status
• transaction records

Payments may be processed by third-party payment providers, such as Stripe, PayPal, WooCommerce Payments, or another payment processor used on the website. Sonic Alchemy does not intentionally store full payment card details on its own servers. Payment information is handled by the relevant payment provider according to their own privacy and security policies.

We may retain order and billing information where necessary for tax, accounting, legal, and business administration purposes.

Email Communication

If you contact us, submit a form, make a booking, purchase a service, or otherwise communicate with us, we may use your email address to respond to you and manage the relevant service or relationship.

We may send emails related to:

• inquiries
• bookings
• applications
• payments
• confirmations
• project details
• lesson arrangements
• retreat information
• service updates
• customer support
• administrative matters

We will only send marketing emails where we have a lawful basis to do so, such as your consent or another basis permitted under applicable law. You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us directly.

Comments

If visitors leave comments on the website, we collect the data shown in the comments form, along with the visitor’s IP address and browser user agent string to help detect spam.

An anonymized string created from your email address, also known as a hash, may be provided to the Gravatar service to check whether you are using it. The Gravatar service privacy policy is available here:

https://automattic.com/privacy/

After approval of your comment, your profile picture may be visible to the public in the context of your comment.

If comments are disabled on this website, this section may not apply.

Media Uploads

If you upload images or other media to the website, you should avoid uploading files that contain embedded location data, such as EXIF GPS data.

Visitors to the website may be able to download and extract location data from images or files uploaded to publicly accessible areas of the website.

User Accounts

If you create an account on this website, we store the personal information you provide in your user profile.

Users may be able to view, edit, or delete their personal information at any time, except for information that cannot be changed for technical, legal, or administrative reasons, such as a username.

Website administrators may also be able to view and edit user account information where necessary to operate the website, provide support, or manage orders and services.

Cookies

This website uses cookies and similar technologies to operate properly, improve user experience, process orders, manage logins, remember preferences, analyze website usage, and support embedded or third-party services.

Cookies may include:

• essential cookies required for the website to function
• security cookies
• login and account cookies
• shopping cart and checkout cookies
• analytics cookies
• preference cookies
• embedded content cookies from third-party services

If you leave a comment on the website, you may choose to save your name, email address, and website in cookies for convenience, so you do not have to fill in your details again when leaving another comment. These cookies may last for one year.

If you visit a login page, the website may set a temporary cookie to determine whether your browser accepts cookies. This cookie contains no personal data and is usually discarded when you close your browser.

When you log in, the website may set cookies to save your login information and screen display preferences. Login cookies typically last for two days, and screen option cookies may last for a year. If you select “Remember Me,” your login may persist for two weeks. If you log out, login cookies are removed.

If you edit or publish an article, an additional cookie may be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article edited. It usually expires after one day.

Where required by law, non-essential cookies will only be used with your consent. You can manage or withdraw cookie consent through the cookie banner or cookie settings available on the website, where provided.

Analytics and Website Usage

We may use analytics tools to understand how visitors use the website, which pages are visited, how users navigate the site, and how we can improve the website experience.

Analytics tools may collect information such as:

• IP address
• device type
• browser type
• pages visited
• time spent on pages
• referral sources
• approximate location
• interactions with website content

Where required, analytics cookies or tracking technologies will only be used with your consent.

Embedded Content from Other Websites

Pages on this website may include embedded content, such as videos, images, maps, audio players, booking tools, social media posts, or other external content.

Embedded content from other websites behaves in the same way as if you had visited the other website directly.

These third-party websites may collect data about you, use cookies, embed additional tracking, and monitor your interaction with the embedded content, especially if you have an account with that third-party service and are logged in.

Examples may include services such as YouTube, Vimeo, Google Maps, social media platforms, booking platforms, payment providers, or other embedded tools.

Third-Party Service Providers

We may share personal data with trusted third-party service providers where necessary to operate the website, process payments, manage bookings, send emails, provide services, maintain security, analyze website performance, or comply with legal obligations.

These providers may include:

• website hosting providers
• payment processors
• booking systems
• form plugins or form management tools
• email service providers
• analytics providers
• spam detection services
• security tools
• accounting or administrative tools
• calendar or scheduling tools
• e-commerce platforms
• accommodation booking platforms, where applicable

These providers are only given access to the information necessary to perform their services and are expected to handle personal data securely and lawfully.

Legal Basis for Processing Personal Data

We process personal data only where we have a lawful basis to do so.

Depending on the situation, the legal basis may include:

• Consent, where you have given clear permission for a specific purpose, such as receiving marketing emails or accepting certain cookies.
• Contract, where processing is necessary to provide a service, booking, purchase, lesson, retreat, studio session, mix/master service, or other agreement.
• Pre-contractual steps, where processing is necessary to respond to your inquiry or prepare a proposal before entering into an agreement.
• Legal obligation, where we need to keep records for tax, accounting, regulatory, or legal purposes.
• Legitimate interests, where processing is necessary for reasonable business purposes, such as website security, responding to inquiries, improving services, preventing fraud, or managing client relationships, provided these interests do not override your rights and freedoms.

How Long We Keep Your Data

We keep personal data only for as long as necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law.

General retention periods may include:

• contact form submissions: kept for as long as necessary to respond and manage the inquiry
• client and project communications: kept for as long as necessary to manage the relationship and maintain business records
• booking and order records: kept as required for tax, accounting, and legal purposes
• retreat applications: kept for as long as necessary to review, manage, and administer the retreat
• user account data: kept while the account remains active or as needed for administration
• comments and related metadata: may be retained indefinitely to recognize and approve follow-up comments automatically
• marketing data: kept until you unsubscribe or withdraw consent
• analytics data: retained according to the settings of the analytics provider

We may delete or anonymize data when it is no longer needed.

Who We Share Your Data With

We do not sell your personal data.

We may share your data where necessary with:

• service providers who help us operate the website and business
• payment processors
• booking or scheduling platforms
• email and communication tools
• website security and spam detection services
• professional advisers, such as accountants or legal advisers
• public authorities, regulators, or law enforcement where required by law

If you request a password reset, your IP address may be included in the reset email.

Visitor comments may be checked through an automated spam detection service.

International Data Transfers

Some third-party providers we use may process or store data outside the European Economic Area.

Where personal data is transferred internationally, we rely on appropriate safeguards where required by applicable law. These may include adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms.

Security

We take reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no website, email system, or online service can be guaranteed to be completely secure. You should take care when sending sensitive information online.

Your Rights

Under applicable data protection law, including the GDPR where applicable, you may have the right to:

• access the personal data we hold about you
• request correction of inaccurate or incomplete data
• request deletion of your personal data
• request restriction of processing
• object to certain types of processing
• request data portability
• withdraw consent where processing is based on consent
• object to direct marketing
• lodge a complaint with a supervisory authority

To exercise your rights, contact us at:

info@sonicalchemy.it

We may need to verify your identity before responding to a request.

Right to Lodge a Complaint

If you believe your personal data has been handled unlawfully, you have the right to lodge a complaint with a data protection supervisory authority.

In Italy, the relevant authority is:

Garante per la protezione dei dati personali
Website: https://www.garanteprivacy.it

We encourage you to contact us first so we can try to resolve your concern directly.

Children’s Privacy

This website is not intended for children under the age required by applicable law to provide consent to online services.

We do not knowingly collect personal data from children without appropriate consent. If you believe that a child has provided personal data through this website, please contact us so we can review and delete the information where appropriate.

Links to Other Websites

This website may contain links to third-party websites, platforms, or services.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to read the privacy policies of any external websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, legal obligations, or business practices.

The updated version will be posted on this page with a revised “Last updated” date.

Contact

For questions about this Privacy Policy or how your personal data is handled, contact:

Sonic Alchemy
Email: info@sonicalchemy.it
Website: https://sonicalchemy.it